Annual Museum Survey

Museum Development Midlands (MDM) encourages all Accredited Museums and those Working Towards Accreditation (WTA) to take part in the Annual Museum Survey for England. 

The Annual Museum Survey 2024 reports have now been published.

This year, we continue to tell a story of the (post-)pandemic legacy as well as of increasing pressure on the sector due to the cost-of-living crisis, energy crisis and rising inflation.

We mainly collect quantitative data, which represents the audiences, workforce and financial operational context of museums across England. This data is valuable for gaining an understanding of museums in their locality and in a regional and national context. Participating museums can use the data to benchmark their performance year on year and identify trends across the sector at a regional and national level.

All museums that respond get a personalised calculation of the economic impact of their activities for that financial year, as well as insight into how their own operations compare within the region.

Read the interactive report below. Move your mouse over or click through tabs to view different analysis.

The National 2024 report can be viewed here.

You can view the 2023 East Midlands, West Midlands and National reports here.

The Annual Museum Survey 2024 reports are published under a Creative Commons license: Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).

You are free to share, copy and redistribute the material in any medium or format as well as to adapt and build upon the material. If you use the information shown in this report you must give appropriate credit by referencing the source of the data as ‘Annual Museum Survey 2024 produced by South West Museum Development on behalf of  Museum Development England’.