Data is an important tool that can support our organisations to grow and thrive. Data supports evidence based decision making, strategic planning and is an essential advocacy tool.
About this event
In response to frequently asked questions about data collection (e.g. visitor surveying, participant feedback etc) raised in our Unlocking Data workshop programme, this session is designed to offer guidance on best practice for collecting information from your audiences in accessible and engaging ways, whilst also ensuring that the data you collect is robust and meaningful.
This event is fully funded through Arts Council England and is free to attend for those working in or with eligible museums in the Midlands.
As a result of participating, delegates will:
Understand the principles and practice of robust data sampling
Feel more confident about collecting data from their audiences in different contexts and for different purposes
Understand how to encourage audience participation
Know how to help their teams feel empowered and enthusiastic about audience data collection
The event will be delivered online via Zoom using a range of exercises and interactive features including Chat and Breakout Rooms, and will include a short break. Delegates will also use Padlet during the event. Participants are encouraged to ask questions and actively participate in discussion.
If you have any concerns about accessibility or usability for these features please contact enquiries@mdmidlands.org.uk
Delegates will receive access to supporting materials and resources.
This event supports the Arts Council England Dynamism Investment Principle
About the trainer
The Audience Agency (TAA) is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities.
Designed to support an informed and innovative sector in practice and policy, TAA’s consultancy and research is evidence-led and people-centred. This approach underpins a five-pillar programme of services - participation and engagement, impact and evaluation, cultural and creative places, digital transformation, and creative economy for policy – supported by a suite of popular, reliable data products.
TAA works across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies.
Who should attend?
This training is aimed at individuals involved in the planning and process of audience data collection.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the Midlands which are Accredited or officially Working Towards Accreditation.
Please note: We require you to complete the full booking form in order to confirm your eligibility for the session. The main booking form questions will appear after you have been through the 'check out' process. If you do not complete this form we will be in contact and reserve the right to cancel your ticket if we do not receive a response.
Accessibility
This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the MDM team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
View the MDM Accessibility Statement
Important Information
https://mdmidlands.org.uk/code-of-conduct
https://mdmidlands.org.uk/booking-terms-and-conditions
Contact Us
If you need any further information or would like to speak to a member of the team please contact us:
07710 286559
Closing Date:
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