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MDM

Annual Museum Survey is now open

image of a young woman facing away from the camera inn a museum interacting with the display.

Registered Museums should by now have received their link to complete the Annual Museums Survey.

Your participation helps build national evidence of the social and economic value of museums and provides valuable benchmarking for your organisation. The AMS offers valuable insights into the economic impact and operational comparisons of museums across England.

Last year, around 700 museums took part, we are keen to make sure Midlands Museums are well represented in the findings.

Each Museum that completes the annual museum survey will receive an Economic Impact Calculation which can be used to demonstrate the museum’s contribution to the local economy, support advocacy, and strengthen funding applications.

Reminder: If your organisation has benefited from MDM’s support through training, grants, advice, and development programmes in our 2025/26 programme it is a condition of our terms and conditions that you register and complete the AMS 2026.

To help you prepare, Museum Development South West have put together an information page including a new PowerPoint presentation to help you with completing the survey.

If you have questions at any point – whether about the process, accessing your link or your organisation’s previous submission, or resolving technical issues – please contact Museum Development South West who are co-ordinating the survey at museum.data@bristol.gov.uk. They are available to help throughout the survey period.

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